Founded by Dr. Elijah Frazier, DEF COLLECTIVE brings together strategy, creativity, psychology, and innovation to develop work that inspires, informs, and shapes culture.

We create and incubate ideas across multiple industries, including tech, wellness, consumer products, media, personal development, beauty, and lifestyle. From books and frameworks to brands, products, and future companies, DEF Collective serves as the home for original thinking, purposeful creation, and next-generation intellectual property.

Our work is built on clarity, excellence, and intention. We believe great ideas deserve world-class execution and that the people who carry those ideas deserve a place designed to develop them fully. Through our publishing division, venture studio, and idea incubation initiatives, we support creators and founders in building meaningful work that stands the test of time.

DEF Collective is more than a brand. It is a platform, a portfolio, and a culture. A place where ideas grow, brands evolve, and vision becomes real.